SHIFT HAPPENS !! Does your Branding Shine?
If your brand doesn't shine more than your competitors, it NEEDS too. At eBizChanger.com its founder and CEO is considered by many in business today to be a highly creative branding expert. Having worked on campaigns with icons like Chiat Day and Pittard Sullivan at their peak of success, we could say his experience runs a little deep. Where and when required, eBizChanger brings in Michael Besson personally, to facilitate a comprehensive strategic planning session around your brand and corporate ID.
Part of our core service is to evaluate the strength of your current branding strategy and to make recommendations accordingly. Our focus is to ensure that your brand, identity and message are as compelling and captivating as they can possibly be. Many start-up and emerging company failure rates can be contributed to a poorly executed branding and value proposition workshop.
The start-up and emerging company "real failure rate" is less than most of the myths reported out there. That should be comforting. The sad part of this data is that business mortality rate is largely due to inadequate branding and full comprehension of a given market. The following data comes from a special tabulation by the Bureau of the Census produced for the Office of Advocacy of the U.S. Small Business Administration. While this data looks at the 1992 sector of new single-establishment businesses, the failure rate percentages are almost identical for the entire sector that researchers reviewed. So, these are pretty much the one through ten year survival rates of new firms.
Why are we putting this information into the eBizChanger.com branding section? Because the MOST IMPORTANT three things that determine the outcome of a given company's success need to be EMBEDDED into your company's core value proposition and Brand ID.
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You need to SOLVE a BIG problem
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That problem needs to have a lot of PAIN around it
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You need to be perceived as one of "VERY FEW" who can actually solve it
Branding or RE-Branding is something to take very seriously and not be embarked upon lightly. Including the top three objectives above, will make a HUGE difference on the outcome of your brand.
We review all of your existing value propositions and USP and then we begin to understand where the lowest hanging fruit is and carefully craft your brand around not only the low hanging fruit but the market sector as a whole. We need to share the full the story of your company with the world and do it in a very compelling manner. We craft various "messages" in various forms that present your company story and project data in a way that gets people talking about who you are and what you do. These messages will then be used in a wide variety of marketing venues eBizChanger determines will be the most successful. Though CLEARLY not all clients need to be completely re-branded, many need polish to better communicate to their customers who they are and what they do. THEY NEED TO SHINE!
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There's not a lot of traction within the current direction of a given company. There may have been a lot of work done, but nowhere near the traction needed to capture significant market share.
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Another compelling reason to rebrand at this stage may be that it can be done in a way that allows us to do so without distracting from the existing client base and the potential client base in any significant measure.
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There are quality filters with which every brand should be sifted. We take your existing brand and "sift" it through the filters required to ensure the best possible business case can be made to your new potential customers.
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When we redesign brands, we do so only after very careful consideration and always by adherence to MBO "management by objective" direction. Our objectives in the case of rebranding most likely include TEN governing objectives:
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Strategically create an increasing demand for your value services and products
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Command attention from early brand adopters
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Focus your brand and communicate it with excitement and professionalism
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Drive consumer conversation to action and responsive behavior
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Develop clear purchase options for quick and easy buy in from potential clients
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Radically grow your brand and market share
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All of this – to strategically and intentionally INCREASE revenue and profitability
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When you polish a brand or rebrand, your core business proposition message will be redefined
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We will create an Icon-like status out of someone on your team
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Lastly, we need to communicate what we do through an online strategy that creates MORE revenue and brand recognition GROWTH