07/31/2010 See key note speaker Michael B live 04.29.2010 in VIVA LAS VEGAS!...read more

eBizChanger Online Digital Marketing

What you need is more than Search Engine Optimization – you want an increasing market share, a bold approach to new clients and ultimately you want a return on this investment with sizeable increasing revenue. Even Dell has turned to such online Social Media Channels as Twitter and is reported to have made millions in less than 3 years of Twitters' opening with a well balanced, focused, conversational and non-intrusive Social Marketing Campaign.

While a great part of an Online Marketing Campaign is developing appropriate keywords, distributing these keywords through your Home page, several Squeeze pages, Syndicated article link backs, online blog and a slew of other strategies to rank high in search engines, this is only the beginning. Our effort opens the door to sustain and reach out to new prospective clients in what is referred to as "Conversational Marketing." The following 10 steps are the initial phase of implementing any Social Media Marketing Strategy.

  • Brand Creativity – Keep it fresh & Unique. Give reasons to participate through strategic and timely interaction with your target audience to grow your brand and build a sustainable brand loyalty
  • Brand Networking – Connect key role players who will reach out to others. Focused conversation with influential groups, forums, blogs and individuals who are heard by others
  • Early Brand Adopters – Interaction should be personal.Holding contests, creating surveys and polls, having open debates and discussions, posting pictures to find new markets.
  • Brand Consistency – Who do people see you as? Find and maintain your company voice. Have fun but maintain professionalism.
  • Brand Explosion – Make your posts, comments, blogs and profiles searchable. Make it easy for people to find you on the internet.
  • Unified and Focused Strategy – Create link backs on all media channels. Your multiple blogs, websites, social media channels and relevant news stories should all be interlinked.
  • Interactive Strategy – Interact with chats, forums and contests. Offer prizes, give special advertising deals or make special content available exclusively through your Social Media Channels to build fan base.
  • Live Strategy – Provide live coverage for events 1. Let users know where you're going and let them join in from nearby or afar.
  • Be "RT" - Make posts so that others retweet you, repost your status, etc
  • Social Strategy - Publish social stories that are relevant to your like-minded users. If you're an artist, talk about art… An author? Talk about the newest best-seller. If your company is involved in technology…blog about new software it!

These steps would be utilized on Social Media Channels such as: Facebook, Twitter, LinkedIN, Myspace, Blogger, WordPress, Youtube, Vimeo, MetaCafe, Flickr, Picasa. Etc. All of this would be implemented in a time sensitive strategy directing this newly acquired market share into action and responsive behavior. This is what is known as a "Social Trigger". Appropriately utilizing Social Triggers will create a networking storm of brand explosion and market share. Our goal is increasing your brand and market share, commanding the attention of early brand adopters with innovative Social Marketing, while building brand loyalty and ultimately bringing you revenue.

This is accomplished through a strategic, systematic and creative approach to Online Digital Marketing and the available tools on the internet – leveraging them for the greatest return for your investment. We will incorporate an advanced Digital Marketing initiative which will be specially designed to drive traffic and convert that traffic from your site into paying customers. Our Search Engine Optimization and Social Marketing services address a number of issues related to increased visibility, traffic and conversion on your website.

Our team executes by carefully researching your business sector and tailoring our web-based marketing tactics to generate the highest return on investment. We work on a "relational marketing" level, identifying specific demographic groups and creating targeted web-based communication to generate the highest amount of interest from those groups. We leverage several unique technologies and follow-up methodologies that allow us to generate a high number of qualified leads without spending countless hours and dollars on leads that do not meet your desired qualification criteria.

Our methods include improving the online visibility of your website as well as targeting specific online communities using unique viral, direct and interactive marketing techniques that produce measurable results. Our goal at eBizChanger.com is a simple one — deliver qualified leads that are specifically interested in your product or service, so that you can convert those leads into paying customers. Our approach to online marketing follows a proven process flow that ensures your site is properly configured for optimum search engine indexing, ranking and placement and is then supported by the right mix of online brand-building activity.

There are SEVEN PRIMARY strategic areas we look at in every Online Channel Partnership effort we launch:
  • SEO Readiness and Implementation
  • Social Networking, Blogging, and Affinity Group Building
  • Lead/Squeeze Pages and Customer Conversion Mechanisms
  • Supplemental "Paid" advertising, PPC, Ad Words, Directory Listing
  • Ongoing Organic, Viral and Drip/Email Marketing
  • The Creation of a "unique" and compelling new industry leader
  • List Building campaigns